Adobe Report
The content supply chain is the end-to-end process covering everything from when content is planned and created, through to editing, approval and deployment, and then measurement and optimisation.
This research, commissioned by Adobe and carried out by London Research, looks at the challenges businesses face in meeting their escalating content requirements, and the benefits of a more streamlined and transparent approach.
The report, based on a survey of more than 300 companies, also includes recommendations for organisations seeking to optimise their own content supply chains.
