Partnerize Report
At the heart of partnership and affiliate marketing there is a puzzling conundrum. Marketers who are in-channel are fierce advocates of the category as a strategic revenue driver. They see the impact it delivers to the bottom line. They know it outperforms alternative digital marketing options for both sales and brand metrics. And they can prove it too, with rich ROI and precise funnel journey analytics and reporting that other channels can only dream of.
So why are CMOs not investing more time and budget in the channel?
Download this whitepaper from London Research and Partnerize to understand:
