Coping with Coronavirus: How Martech Companies can Maintain and Grow Pipeline

Demand Exchange

Coping with Coronavirus: How Martech Companies can Maintain and Grow Pipeline

Discover how leading martech companies including; ON24, SAS, Tealium and Trustpilot are adapting their marketing strategies because of the Covid-19 crisis.

Key topics include: 

  • Cancellation of industry events has put the spotlight on content and lead generation 
  • Importance of tailoring content to each stage of the sales funnel
  • Embrace content syndication, email marketing and LinkedIn 
  • The need to get granular with content  
  • How companies can produce killer webinars by concentrating on audiences

While the report is aimed primarily at martech and adtech companies, it is also relevant for any B2B-focused organisation seeking to maintain and grow its pipeline during these challenging times.