Customer data – Marketing's Secret Weapon
Are you looking to accelerate the creation of digital experiences and drive high ROI at the same time? Then this report can help you and your organisation.
This London Research whitepaper, produced in partnership with Jahia, provides a framework and practical guidance to help senior marketers define an appropriate technology strategy and systems architecture.
The report will outline:
- The principles for a successful technology strategy
- A new marketing model built around customer experience
- An omnichannel technology stack architecture
- How to future-proof your technology investment
- The importance of a customer data platform to power a DXP