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Content Marketing: Opportunities and Challenges
Roundtable
Roundtable

Content Marketing: Opportunities and Challenges

6 May, 2021 (Live Online)
10:00 EST
15:00 BST

This virtual roundtable hosted by London Research in partnership with ContentCal will explore how organizations are managing their content across different channels, and the challenges they face around making this more seamless and integrated.

The discussion, hosted by industry journalist Michael Nutley and London Research director Linus Gregoriadis, will cover the objectives and metrics used for both B2C and B2B content marketing, and the mindset, processes and technology required to drive the best possible ROI.

Those taking part in the roundtable will receive a complimentary copy of a London Research whitepaper which will be published in partnership with ContentCal in May 2021.

Topics covered in the roundtable will include:

  • How to make content marketing more strategic within the business
  • What defines content marketing maturity and sophistication
  • How to better align content marketing activities across different channels
  • How to foster the right mindset and culture for more integrated content-related activities
  • How to overcome challenges relating to processes and technology 

This roundtable will operate under Chatham House rules, with nothing discussed being attributable to individuals or organizations without their permission. 

Sign up today to reserve your place. 


Speakers:
Michael Nutley

Michael Nutley

Digital Media and Marketing Journalist

Michael is a freelance writer specialising in interactive media and marketing. He was head of content for Digital Doughnut between 2012 and 2016, and during that time edited the European channel of Adobe’s CMO.com website.

Before that he was editor of New Media Age, the UK’s leading news publication for interactive business from 2000 to 2007, and its editor-in-chief from 2007 to 2011. He has written widely about the sector, is a regular speaker in the media and at conferences, and has lectured on the future of advertising and publishing at the London College of Communications.

Linus Gregoriadis

Linus Gregoriadis

Director

London Research

An experienced digital marketing analyst, business writer and speaker who co-founded London Research in 2017. Linus spent more than a decade setting up and building the research function at Econsultancy, a digital research and training company now owned by Xeim. After leaving Econsultancy, he launched ClickZ Intelligence for B2B media company Contentive.

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