B2B commerce has evolved significantly in recent years, with increased customer expectations that processes and transactions should be as seamless as the best consumer buying experiences.
Contentful and VTEX commissioned London Research to explore the opportunities and challenges across a range of sectors, from food and beverage to financial services and retail.
Based on interviews with B2B business leaders, the report looks at how companies are reaping the benefits of improved customer satisfaction, operational efficiencies and increased revenues.
Companies interviewed for this research include AXA, Brakes, Heineken Europe and Rolls-Royce SMR.
Sections in the report include:
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