Seizing the Digital Experience Opportunity: Why the Marketing-IT Partnership is Crucial
In a world where customer experience has become the main driver of success, organisations need to ensure their marketing and IT functions are working in harmony.
This London Research whitepaper, produced in partnership with Jahia, explores how the right digital experience platform (DXP) can play a pivotal role in helping to bridge the gap.
This report will help you learn:
- How to nurture a better marketing and IT relationship
- How culture and process are essential for success
- How the right technology can support collaboration