Primary Research.

Our quantitative and qualitative methodologies are carefully chosen to help generate the insights and data points required by your business.

We are experienced at carrying out B2B and B2C research, often in conjunction with one another. Surveys, in-depth interviews and roundtables are all used as a way of generating the information required to produce compelling research.

Content audit

We carry out surveys of relevant business audiences, including Digital Doughnut’s global marketing community and associated LinkedIn groups. We also carry out B2C surveys, using trusted panel partners to source nationally representative panels of consumers in different markets.

In-depth interviews

We carry out interviews with the most senior decision makers within a business, including CMOs, CIOs and CTOs. We also regularly interview marketing and ecommerce practitioners, tapping into our large network of contacts working both in leadership roles or more at the practitioner level.


Roundtables are an efficient way to generate qualitative insights from a range of individuals gathered in one place. We can chair and moderate roundtables, and we also have journalists to write up the key themes in an engaging manner.

Statistical analysis

Our statistician uses a range of market research and advanced analytics techniques to elicit insightful and compelling findings. We have experience in media mix optimisation and ad-hoc brand, digital and social media analytics.

Our clients include:


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